We were delighted to be invited to the launch of Leeds Children’s Charity‘s new identity, following our involvement in producing many of the printed materials and signage across the incredible surroundings of Lineham Farm.
While the branding may have evolved, the charity’s mission remains unchanged — helping children experience “childhood as it should be.”
For more than 100 years, Leeds Children’s Charity has provided residential breaks, outdoor learning experiences, and safe spaces for children growing up in poverty and difficult circumstances across the city.
Today, with 1 in 4 children in Leeds growing up in poverty, the charity supports around 3,000 children each year, giving many their first opportunity to experience the countryside, spend time away from difficult home environments, and simply enjoy being children.
These experiences can have a lasting impact, helping improve confidence, well-being, relationships, and readiness to learn when children return to school.
We took our first steps with the charity through The Leeds Great Walk several years ago and have continued to be involved since, with a variety of items, including our popular branded spin-to-win unit.
Working with Lineham Farm, we were pleased to help design, print and install a range of printed materials and signage to support the rebrand.
It was fantastic to see everything in place and working so effectively throughout the site. From the new visual identity to the refreshed messaging and promotional materials.
The launch marks an exciting new chapter for a charity that continues to make a huge difference to children and families across Leeds.
As a creative agency, there’s always something rewarding about seeing printed work in its final environment, particularly when it supports an organisation making such a positive impact.
The new identity by Our. feels modern, optimistic, and approachable, while still reflecting the charity's heritage and purpose.
“This is such an important moment for Leeds Children’s Charity. A strong brand helps people understand who we are, what we stand for, and why our work matters. It gives us a clearer voice and helps us tell our story with more confidence.”
Sharon | CEO at Leeds Childrens Charity
We’d like to thank everyone at Leeds Children’s Charity for inviting us to the launch event and wish the team every success as they begin this exciting new chapter.
