Cardboard Counter Display Units (CDUs) are a compact, cost-effective way to present products directly at the point of purchase.
Positioned on retail counters, checkout areas and promotional tables, CDUs are designed to encourage impulse purchases while keeping products organised and highly visible.
Printed in full colour and produced from strong, recyclable cardboard, CDUs are widely used across retail, hospitality and promotional environments.
Their small footprint makes them ideal where space is limited but product visibility is critical.
If you are starting out or only require a short run of counter display units, our standard unit is a popular choice.
Supplied flat, with no glueing required, it is easy to assemble and transport your products before being set up for display.
CDU Width: 38cm Height: 10cm Depth: 24cm
For projects where the template needs to be changed to fit your products, we can make limited adjustments that eliminate the need for testing and custom development.
Simply share the dimensions you require, and our team will provide an adjusted template. Please speak to our team about pricing for this service.
There are so many different styles and uses of counter display units which require a completely original approach.
Simply send your products to our studio, and our team will develop a custom display unit to hold and showcase them effectively.
If you already have your design and template, we can also assist with the printing, fulfilment and distribution as required.
Send over the details of what you are looking for, including product dimensions, quantity, any artwork or visuals and as much information about the project as possible. We will then provide a clear quote for you to make an informed decision on next steps.
We review your brief to understand the project and evaluate considerations like product dimensions, weight, packaging, and distribution requirements, and intended use. This gives us an outline of the materials and production methods required by the project.
Our creative team creates digital drawings based on the brief, accommodating the selected materials and making adjustments to meet production requirements. This helps us make sure the first samples consider the most efficient design for future production.
We supply original, complete cutter guides and templates, along with production notes that can be used to manufacture your finished unit.
We create an unprinted sample for internal testing to ensure the unit is fit for its intended purpose, securely holding the product and performing as intended. We take photographs of this to ensure it aligns with your expectations and make any required adjustments based on your feedback.
Once the unprinted sample is approved in principle and any changes confirmed, an updated physical unprinted sample is delivered for final testing and approval.
With the project foundation complete, we will provide a competitive quote for your packaging design and printing, and we can include storage, fulfilment, and distribution if needed.
Cardboard Counter Display Units for Retail & Point of Sale
Cardboard Counter Display Units are produced as bespoke retail displays, designed around your products, branding and point-of-sale environment. Specifications will vary depending on the size, weight and quantity of products being displayed.
Material: Corrugated cardboard or solid display board
Print: Full-colour print to one or both sides
Structure: Shelved, compartmented or open display formats
Assembly: Supplied flat-packed or pre-assembled (additional cost)
Branding Areas: Main body panels with optional header card
Placement: Countertop or display table use
Sustainability: Fully recyclable cardboard construction
Each CDU is engineered to provide sufficient strength for retail use while remaining lightweight and easy to deploy across multiple locations.
