We're proud to be working with Arc Inspirations to produce a premium suite of VIP invitations and guest passes for the launch of their latest venue - The Pit.
Taking a different approach to the common glitzy, glittery venue launches, The Pit has a distinctive underground feel, which is visually communicated through the distressed, textured card and foil-stamped silver logo.
Designed by the venue's creative team, the invitations combine a heavyweight uncoated board to deliver a tactile, natural and earthy appearance, which is contrasted by the reflective matte silver foiling.
This original combination perfectly reflects The Pit's industrial interior, blending a raw, underground aesthetic with a welcoming, authentic social experience.
The 1/3rd A4 (DL) double-sided VIP invitations were delivered to special guests ahead of the launch, with A7 marketing cards to raise awareness of the establishment before and during the launch weekend.
Located in Chapel Allerton, The Pit focuses on craft beers, cocktails and urban-style dining, with great flavours and a vibrant atmosphere.
The 350gsm uncoated card absorbs the vegetable-based inks, providing a duller, more subtle appearance compared to traditional silk-printed marketing literature.
The standout feature is the satin silver foil blocking applied to the logo and key typographic elements.
Foil blocking uses a heated metal die and specialist pressure to transfer metallic foil onto the board, creating a sharp, reflective finish that contrasts beautifully with the dark, grungy background design.
Using the same print and foil process to ensure consistency across all materials, the result is a cohesive set that feels exclusive, polished, and aligned with the brand's identity.
