Postcards are printed on a special material which provides a silk photo quality finish to one side, whilst offering a textured uncoated surface to the reverse that enables easy writing in pen or pencil.
Working with specialist baby sling manufacturer 'Sling Studio,' we produced a short run of solid colour postcards for distribution with their packaging and literature.
Producing a range of sought after printed fabrics, the fashion house has continued to grow its range of popular designs. Inspired by founder Alicia's own experience of baby carrying, Sling Studio was launched in 2012 and has developed into a successful brand with demand for the carriers often outstripping supply.
The team at Far’n’Beyond worked with Sling Studio to ensure we selected the right material and the most suitable printing method ensured a high-quality finish. The mix of five designs were created using lithographic production to ensure a crisp even colour finish throughout the order. The premium material is FSC approved highlighting its green credentials whilst also offering excellent rigidity.
Printed in the UK in line with Sling Studio's 'Quintessentially British' values, the professional cards were checked, packaged and delivered ahead of distribution as part of the companies #handsfreehugs campaign.
Most popular in retail, the classic postcard has a long history of communicating a personal message to recipients showcasing their recent interests and activities.
As a marketing tool postcards are a tangible and nostalgic product that stands out in today's digital age. With a clear branding area un-obscured by envelopes or packaging, recipients are quickly alerted to your brand or message.
With the majority of product sales completed on 3rd party websites, including printed postcards and other brand literature within the packaging when the product is dispatched, is an excellent opportunity to communicate your brand, quickly and effectively, helping to launch a relationship and ensure future sales.
