We loved working with Minor Figures to produce a bold set of uncoated marketing cards, designed to capture the spirit of their brand while promoting their chai latte with oat m*lk.
These creative print pieces were used to support product sampling and drive awareness across the drinks and coffee trade.
Minor Figures is an innovative drinks brand, best known for its barista-standard oat m*lk and nitro-infused cold brew cans.
With strong roots in coffee culture, the brand blends quality, sustainability and quirky design to appeal to a community of modern coffee drinkers and independent cafes across the globe.
For this project, we printed a series of uncoated marketing cards featuring the beautiful, distinctive illustrations of Andrew Rae.
The front showcased the character-driven design of the chai latte can, while the reverse featured product info and brand messaging.
The uncoated board was chosen for its natural, tactile finish reflecting the brand's sustainable values while providing a premium feel that complements Minor Figures' artistic identity.
Promotional flyers are a great, low-cost way to communicate new products and services, particularly at experiential and sampling events.
Printed on a thick, uncoated card that customers are likely to retain, it provides an opportunity to add information for recipients to digest at their leisure.
The printed cards are a collector's piece for many fans, whilst informative about the Chai Latte in a way that is both environmentally conscious and visually memorable. A great example of how creative design and print can support a sustainable brand with personality.
