Following several promotional merchandise projects, Far'n'Beyond and Zenith Survey & Safety Equipment got together to discuss their ongoing marketing activity, particularly with regards to a brand new brochure.
To communicate the full range of products, company heritage and core values would be an epic project and require an elaborate full-scale catalogue, which would be quickly out of date and only mimic their current website.
With customer service and relationships at the core of Zenith's success, we agreed that a concise document demonstrating the key areas of the business would be an effective way to engage new and existing customers.
Developing a strap-line "A measured approach, delivering precision and protection" was the first stage of the project as we collaborated with Zenith's Marketing Manager Amber Lindley to capture the core values, experience and knowledge within the company.
The brochure then focussed on an 'elevator pitch' introduction that clearly communicates what Zenith offers and what helps make it different from it's competitors.
We then looked at the four services and highlighted how the expertise in each is unrivalled and when combined unparalleled.
Working together to refine the content and design, we produced a physical proof of the complete brochure for final approval.
The printed document was created with a thick outer cover finished with a soft touch lamination before the addition of a subtle gloss spot UV varnish to the logo.
Precision finishing along with accurate colour reproduction ensured that the finished brochures reflected the companies brand identity.
"It was a pleasure to work with the team at Far'n'Beyond, and we are delighted with the finished brochures, receiving positive feedback from new and existing clients. We look forward to working together on the next project soon!"
Amber Lindley - Marketing Manager, Zenith
Understanding our clients and their requirements enables Far'n'Beyond to deliver a comprehensive service that delivers more than just graphic design and print.
Click here for more information about brochure design with Far'n'Beyond.
