Creating a successful website starts with understanding the audience, defining the message and building a brand that people want to engage with.
Healthy Futures approached Far’n’Beyond to create a complete brand identity, website and digital magazine for their new publication aimed at PE professionals, schools and sports educators throughout the UK.
Healthy Futures is a specialist PE and school sports publication with a reach of more than 28,000 schools and a readership exceeding 100,000. Their mission is to support the UK’s largest community of PE professionals through expert advice, industry insight and practical resources focused on improving school sport, increasing physical activity and enhancing health and wellbeing.
The project began with a comprehensive branding exercise designed to establish a strong visual identity that would communicate professionalism, expertise and energy.
Following initial research and planning, our design team developed a distinctive logo and supporting brand assets that reflected the organisation’s ambition to inspire positive outcomes across education, sport and wellbeing.
The visual identity was designed to feel modern and approachable whilst maintaining the credibility expected by teachers, school leaders and industry professionals. Alongside the logo, we created a suite of supporting brand elements that could be used consistently across digital platforms, publications, marketing materials and future campaigns.
The logo mark aims to form a fundamental connection with the audience through the aspiration of creating a better future. This concept is represented within the heart symbol itself with a directional path to guide you on a healthy and prosperous path.
To work in harmony with the logo, we created a suite of identity assets that could be utilised across digital output and publications.
Once the branding exercise was complete, we developed a website for Healthy Futures that would ensure the brand has the impact it deserves. The website build is focused on the magazine, providing a point of contact and encouraging engagement with potential advertisers and contributors.
The website remained true to the brand itself through styling, the use of the colour palette and typeface; Europa. The website will ensure Healthy Futures has the platform needed to flourish and evolve.
With the brand established, our focus shifted to the development of a website that would provide Healthy Futures with a professional platform to support its growth.
Designed and built around the publication itself, the website was created to increase awareness, encourage engagement and provide a central hub for readers, advertisers, contributors and industry partners.
The design remained faithful to the new brand identity through the careful use of typography, colour and imagery, helping create a consistent experience across every touchpoint.
As well as showcasing the publication, the website provides clear pathways for advertisers, contributors and prospective partners to connect with the Healthy Futures team, ensuring the platform supports both audience growth and commercial objectives.
Alongside the website, we were also commissioned to design the first edition of the Healthy Futures digital magazine.
Using the visual direction established during the branding process, we developed a clean and engaging publication layout that balanced professional editorial content with a fresh and energetic visual style.
The finished publication featured educational resources, interviews, industry news and expert insight, creating an accessible platform for PE professionals and school sports practitioners across the UK.
Projects like Healthy Futures demonstrate the importance of creating a joined-up approach across branding, website design and digital publishing.
By developing all three elements together, we were able to create a consistent visual identity and user experience that supports the long-term ambitions of the publication whilst providing a scalable platform for future growth.
Design is so important to us and I couldn’t recommend Far’n’Beyond enough!
Their expertise, knowledge and care goes above and beyond every single time. Highly recommend getting in touch if you are looking for any design services.
Tom Leeming, Healthy Futures.
At Far’n’Beyond, we provide branding, website design, WordPress development, digital publishing and marketing services for organisations throughout the UK, helping businesses create professional online platforms that support engagement, growth and long-term success.
