The Far’n’Beyond team were approached to create the branding, website and magazine for Healthy Futures – a PE and school sports publication.
Healthy Futures is a PE and school sports magazine with a reach of 28,676 schools and a 100,000 + readership.
Their mission is to create and support the largest community of PE professionals across the UK, with 3 main focuses; Improving PE & School Sports, Increasing Physical Activity and Enhancing Health and Wellbeing.
After initial research and project planning, we set about creating an eye-catching logo to help the brand stand out from the crowd.
Healthy Futures want to provide a forward-thinking platform for expert advice, guidance and resources, therefore it was imperative that the branding helps the brand communicate effectively in an informative manner but also reflects the energy and youthfulness throughout the visual identity.
The logo mark aims to form a fundamental connection with the audience through the aspiration of creating a better future. This concept is represented within the heart symbol itself with a directional path to guide you on a healthy and prosperous path.
To work in harmony with the logo, we created a suite of identity assets that could be utilised across digital output and publications.
Once the branding exercise was complete, we developed a website for Healthy Futures that would ensure the brand has the impact it deserves. The website build is focused on the magazine, providing a point of contact and encouraging engagement with potential advertisers and contributors.
The website remained true to the brand itself through styling, the use of the colour palette and typeface; Europa. The website will ensure Healthy Futures has the platform needed to flourish and evolve.
We were asked to design the first edition of Healthy Futures – the digital magazine. Using the direction and assets from the branding exercise, we created an impactful, attractive layout, that also has a fun element to it.
The magazine is designed to support PE professionals and consists of learning resources, interviews and insight from industry experts.
The Healthy Futures branding and website needed to be appealing, modern and project expertise and knowledge. It was essential that we created a brand identity that could communicate with energetic emotion but also display a calmer perspective when required.
Tom Leeming, Director at Healthy Futures gave us some great feedback on the work that we had completed,
“Design is so important to us and I couldn’t recommend Far’n’Beyond enough!
Their expertise, knowledge and care goes above and beyond every single time. Highly recommend getting in touch if you are looking for any design services.”