The Security Network provides a range of manned security services for residential and commercial customers covering areas in North and West Yorkshire.
Looking to communicate their commitment to providing a friendly, approachable and transparent service to its residential and commercial clients, they approached Far'n'Beyond about developing their brand identity, online presence and marketing strategy.
Absorbing as much information as possible in our preliminary meetings, we set out to create an attractive, practical and straightforward brand, suitable for use in print and online.
Working with The Security Network, we were keen to develop a visual identity that was different to the industry norms, whilst also demonstrating the companies core values.
Researching an appropriate colour palette and typography, the icon mark was also produced to depict the 'journey to a full circle of security' which is offered by the team.
Cartoon style images were then created to communicate the companies products and services visually.
It was very clear from our initial discussions that the company was committed to 'doing things properly' with strict procedures, standards and certifications in place. We ensured this is reflected in the website content and marketing activity, with a focus on the positive benefits of such services instead of selling through a 'campaign of fear'.
Developing a content focused marketing campaign covering on and offline elements, we have utilised the full spectrum of strategic marketing services offered by Far'n'Beyond.
Combining our research with the design and marketing skills of the team at Far'n'Beyond we built an entirely new website for The Security Network.
The digital team undertook the whole project, including copywriting, design, search engine optimisation and technical development.
Reflecting the benefits of each solution offered, the website was designed to be clean, simple and effective in communication. It is also built for growth with a blog and area for future case studies.
Capitalising on our expertise in Print Production, we also produced a range of products including signage, vehicle graphics, stationery and promotional merchandise for the security company.
The Security Network project has utilised our Graphic Design, Printing, Digital Media & Marketing skill set, delivering great value without compromising on output as we enhance our understanding of the company and its objectives.
"Working with the Far'n'Beyond team has been a pleasure from the start, they have taken ownership of the whole project, understanding our core values and producing a brand that reflects exactly what we wanted. We look forward to developing our relationship further as our business grows."
Business Director - The Security Network
Far'n'Beyond works with a range of companies providing some or all of their Graphic Design, Printing & Digital Media requirements. Our commitment to Quality, Service & Expertise throughout these areas and experience in marketing enables us to produce dynamic and highly effective campaigns for our clients through the UK.
If you would like to discuss your project requirements, please contact us for more information.
