After working with Primary Sports on their branding and business launch, we were asked to develop a flexible, easy to use and attractive e-commerce website to enable visitors to find out more information about Primary Sports or book sessions for their children.
Primary Sports UK offer a range of sports and bespoke services to schools, parents and children. We pride ourselves on offering elite sports coaching to children of all ages, ability, gender and background.
Building a website which was in keeping with the Primary Sports Identity created by Far’n’Beyond, we set to work planning a customer journey which would convert the goals desired. This included a strategic approach to ensuring the long-term objectives and website development was considered.
The E-Commerce online booking facility is the primary feature of the website, providing a full invoicing and sales process – payments can be made with PayPal and BACS. Social Media Login apps were added for Twitter and Facebook to help parents keep track of their account details. The website was also designed to be suitable for all screen sizes including mobile and tablet.
Alongside the client, we worked to establish the keywords for the target audience for the written content before we undertook Search Engine Optimisation to enhance further the websites capability.
Working to design and develop an e-commerce website, the creative and digital team at Far’n’Beyond produced a flexible website which takes a strategic approach to the customer journey and business goals.
Find out how we could help develop an online presence for your organisation or to see other examples of digital projects that we’ve worked on.
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