Academic Appointments is a recruitment company based in Yorkshire specialising in the education sector.
Working closely with local schools to understand their specific requirements, they are able to attract the most suitable candidates from their network of teachers and support staff.
As part of the company's continued commitment to providing the best experience for their clients and candidates, they approached Far'n'Beyond to discuss their website and branding.
At Far'n'Beyond we are pleased to work with a variety of specialist Recruitment Agencies who offer a personal service to develop long-lasting relationships with their employers and job seekers.
Following an initial discussion with the team, we completed a research and brainstorming session to provide a proposal based on our industry experience and the future strategy outlined by Academic Appointments.
We were delighted to be asked to proceed with the project and quickly began work on developing the logo and identity, whilst also working on the website structure and content plan.
Developing a new look for Academic Appointments our creative team considered the target audience, competition and future goals for the company, whilst designing a visually appealing and unique look that would connect with their existing and future clients.
With this in mind, we started work on the core identity, ensuring it would reflect the personal recruitment service offered to Teachers and Schools by Academic Appointments and also demonstrate the companies commitment to safeguarding and understanding both employer and candidates.
Working in harmony with the logo, we also carefully selected a colour palette, typography style and visual language for use across all media types that were in line with the brand goals.
The completed brand guidelines document and associated document templates such as Word and PowerPoint documents, Business Cards and Social Media graphics are also all supplied to ensure Academic Appointments can deliver brand consistency throughout all their communication.
As the branding was being developed, our digital marketing team began work on the website structure, pages and content plan, establishing a keyword strategy that will support organic search engine performance along with a positive user experience.
Blending the existing information on their previous website, we composed relevant and engaging copy designed to attract and engage website visitors.
With the brand concept and website structure complete, we began work on the websites appearance and integration with the clients recruitment and applicant tracking software so that jobs are automatically listed on the website.
Using the data submitted on the Academic Appointments job management system, our integration displays these fields on the relevant pages and provides content for search, filtering and display.
The Academic Appointments Website also displays vacancies on the local pages for each of the company’s branches, whilst also appearing on the appropriate education specialism pages.
As with all our website projects, we focused on the customer experience, technical performance and how it is managed going forward.
As a full service creative agency we are able to bring together our design, printing, digital and marketing expertise to produce attractive and effective branding which we can deploy across all media.
Working in collaboration with our clients, we aim to deliver an outstanding visual experience that reflects their core values and business ambition.
All of us enjoyed working with Academic Appointments on this project and look forward to watching the brand grow and develop along with the company.
