Working with several mortgage and property companies, we have extensive experience developing engaging websites that attract and convert visitors, so we were pleased to be approached by MDJ Mortgages to discuss how we could help improve their online presence.
An established Mortgage Advisor in Basingstoke, MDJ's existing website looked a little dated and needed to deliver the correct message to potential customers.
Our task was to redesign and rebuild the website, giving it a fresh new look and a straightforward user journey for people looking for mortgage advice.
Following an initial call to gather a detailed understanding of the company and its objectives, we developed a package that focussed on the local area, strong calls to action and a strategy that utilised the existing website content.
"The impact of Far'n'beyond's work has been nothing short of transformative for our business. Since the launch of our new website, we have witnessed a significant increase in leads and engagement, a testament to the effectiveness of their solutions.
Far'n'Beyond has surpassed our expectations on every front, delivering a website that not only reflects our brand identity but also drives tangible results for our business.
Without hesitation, I wholeheartedly recommend Far'n'Beyond to anyone seeking top-notch web design services and unparalleled expertise. Thank you for your outstanding work and dedication!"
Mark Jones, MDJ Mortgages
The website's structure has been completely reimagined to have a straightforward, easy-to-follow navigation menu. We then revisited the text on the website and, focusing on the visual appearance, developed SEO-friendly descriptive content highlighting the benefits of using MDJ for your mortgage.
Using keyword research to develop content that reflects the agreed terms and ensuring the website's technical side amplified them was crucial for providing a website that would improve MDJ's organic search position.
With users on the website, we then worked to ensure they can find information on the mortgage type they are looking for, with clear call-to-action buttons and forms to enable them to connect with MDJ Mortgages.
As part of the website design and customer journey, we also introduced an online questionnaire that captures information about an individual's circumstance. From this, the MDJ team can provide a mortgage illustration of what potential customers can expect and start a meaningful discussion from each enquiry.
An advantage of the customer journey feature is that it qualifies enquiries by gauging the visitor's commitment to the process and suitability for a mortgage or insurance product.
To further validate MDJ Mortgage's experience each of the service landing pages displays quotes from previous satisfied customers alongside frequently asked questions specific to the type of mortgage that they are looking for.
Integrated with Google Reviews, visitors can also quickly view recent testimonials before making an enquiry, giving them peace of mind that they are in safe hands.
MDJ and customers have been positively receiving the new website, which has seen an increase in site visits, organic ranking, and enquiries since its launch.
"Leigh always responded promptly and understood our needs, making the whole process smooth. Our website now looks amazing, thanks to their excellent work!"
Jodie Layzwell, MDJ Mortgages
If you would like to find out more about our website design services and how we can help elevate your website performance, please get in touch.
