Arena Shopping Park is a retail and leisure destination in the north of Coventry, with over 30 high-street retail brands and a selection of cafes and restaurants.
After some investment in the retail park, Arena was looking for a new, easy-to-navigate website that showcased the stores, cafes, restaurants and facilities. A place to find the latest news, opening hours and competitions, it would be a hub for all the activities and promotions, attracting people to come and visit.
Working in collaboration with Trumpet PR & Design, we embarked on developing a website that is easy to manage and update, with connecting elements that ensure that every visitor enjoys a fluid and informative experience.
The clean structure and eye-catching visuals delivered by Trumpet PR provided the foundation for the website, leaving the digital team at Far'n'Beyond to focus on the code and performance of the website.
Ensuring new content appears in the appropriate sections, we also invested time in looking at how the offers, stores and news worked together so that visitors can find the information they were looking for quickly.
The website is built using the popular WordPress CMS system, with custom post types and other developments that provide great flexibility for administration and updates whilst maintaining performance and usability.
"It was great to work with Far'n'Beyond on another project and see the website come to life from the designs we produced.
The feedback has been extremely positive from Arena and we have seen a huge improvement in visitor interaction and engagement since the launch."
Sarah, Trumpet PR.
The website has been a great success, receiving praise on its launch and during the pandemic where regular updates about local store opening and closing times have been essential.
Working closely with Trumpet PR, we have kept the website fully updated and accessible to customers as a reliable and informative destination ahead of their visit.
