We were delighted to collaborate with CCTVdirect, one of the UK and Europe’s leading CCTV and security equipment suppliers, to deliver a bold rebrand that reflects their reputation for quality, service, and innovation.
CCTVdirect supplies premium security technology to many of the UK's top installers and is known for delivering cutting-edge solutions with exceptional support.
The company approached Far’n’Beyond to refresh its identity and better represent the forward-thinking nature of the business, while building stronger brand affinity with current and prospective customers.
The objective of the project was to create an identity that reflects the company's core values, developing an engaging and cohesive brand identity.
Following a phase of research and getting to understand the organisations goals, we began developing a new look and brand assets for the business - keen to create an identity for digital and print platforms that would be recognisable within the industry.
The logomark concept is based on an amalgamation of several symbols: a camera lens, power, play, and an arrow. The direct element is also represented by the dissecting line through the ‘c’. Subtle modifications to the logotype also add uniqueness to the brand.
The elements have been combined into the final composition with careful consideration and precise spacing to ensure the logo is balanced and aesthetically pleasing.
We then presented the logo concept alongside common brand assets, including printed business cards and branded stationery items.
Once the final logo was approved and developed to ensure it was suitable for use across social media, websites and printing, we developed a selection of brand assets and guidelines to ensure the correct use of all the typography, colour palette, and styling elements, to produce a memorable and future-proof identity for CCTVdirect.
Completed in 2017, we believe the rebranded logo achieves the project goals by designing a clean and timeless identity, which is recognisable for visitors searching for CCTV equipment.
Getting to understand our client's objectives was key to the success of the new logo, resulting in a brand that is relevant to CCTVdirects target audience.
If you would like to find out more about our rebrand packages and how we can support your brand's marketing activity, please get in touch.
