Flumbles is the home of ‘Matthew & The Shnugglefluffles’ a short bedtime story book, designed to encourage a positive bedtime routine for babies and toddlers.
The book was written by It’s Adam Again for his son. Following positive feedback from friends and family, the short story was published in September, with a Kindle version available at the start of October.
It quickly became apparent that there was demand for a personalised version of the book and utilising the skills at far’n’beyond we set out to produce a small online shop, which included a selection of printed merchandise and a copy which can be personalised for children.
Looking at the product, brand and objectives for ‘Matthew and the Shnufflefluffle’ the team at far’n’beyond assisted in providing a detailed plan which covered social media, website design and build and ongoing marketing.
The mobile friendly WordPress based website was designed to invite visitors into the ‘Home of the Shnugglefluffles’ with a video introduction followed by information on the book and star ratings. The online shop was produced to support expansion as the brand continues to grow, with integration with PayPal as the payment gateway.
A blog section was also developed to keep fans of the children’s book up to date with the latest information, competitions and news, with an event plan provided to ensure the website is kept up to date and drives future engagement.
If you would like to see how far’n’beyond can help with your marketing project and develop a website to support your goals please contact us.
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