At Far'n'Beyond we are lucky to have a highly talented team with a wide range of hobbies and interests. One of which belongs to our MD, who has published several personalised children's books.
The book was initially self-published and distributed internationally, but the possibility of delivering a personalised text utilising our printing capabilities was too appealing for Adam.
Each book includes a custom message, choice of six avatars and the child's name displayed throughout each page of the book.
The digital team were tasked with building an interactive e-commerce website that previews the book, completes the order, payment and initiates the printing process.
Integrated with WooCommerce and our dynamic 'journey' form, customers can answer a couple of quick questions to find the perfect book for their special baby or toddler.
The 'Shnugglefluffle Adventure' books are written to support a gentle and positive bedtime routine for parents and grandparents to read to their babies and toddlers.
Exploring the magical moment between awake and asleep - the main character discovers their own Shnugglefluffe. It follows their experiences in an engaging and calming story that hopefully ends with the child understanding it is time for sleep.
One of the features is the integration between TrustPilot and WooCommerce. Displaying the current TrustPilot rating, the website also automatically emails customers five days after their order is dispatched with a request to review their experience.
This is great for collecting and managing customer feedback, whilst it also gives confidence to prospective buyers about what they can expect, helping to drive sales.
Using WooCommerce and custom development, we focused on a streamlined ordering process that makes it easy for parents and grandparents to complete their purchase with familiar cues and popular payment methods, including Credit, Debit Cards via Stripe and PayPal.
The team then ensured that components such as a blog, search engine optimisation add-ons, performance settings and website security features were included.
As with all our websites, we focus on delivering a well-structured, well-built platform that is reliable and easy to manage for our clients.
We also included our website maintenance packages to ensure planet flumbles is always up to date.
As you would imagine, Adam was able to utilise the Far'n'Beyond portfolio of products and services to promote the personalised children's books, including social media marketing to visually connect with audiences on Instagram, Facebook & Twitter.
Scheduling regular posts using artwork from the book, the characters and seasonal events, we have developed a wide range of posts that span three-month calendars. This enables us to structure our content across all platforms, including blogs and paid marketing campaigns.
This strategy also incorporates our organic marketing activities that have helped see the Shnugglefluffles increase their search presence for terms such as 'children's bedtime book' and 'personalised Christmas book for babies'.
If you would like to find out more about our products and services, please contact our team and we would be happy to help.
If you have a young explorer who you think would like the bedtime adventures of the Shnugglefluffles, please visit the website and see how it all works for yourself. 🙂
