We were delighted to work alongside Rheal on the production and distribution of custom-printed 'Free Standing Display Units' for their campaign with Holland & Barrett.
Free-standing Standing Display Units (FSDUs) are lightweight, recyclable, rigid cardboard product stands. Often used in retail to draw attention to a range of products or offers, they are great for introducing new products and showcasing your brand.
At Far'n'Beyond, we offer a range of printed 'point of sale' products to help our clients stand out, including product sampling tables, posters, banners, shelf wobblers, and countertop display units.
Rheal is committed to providing nourishing food options that prioritise the health and wellbeing of individuals and the planet. Avoiding harmful chemicals, artificial additives and preservatives, they offer a wide range of organic, fresh and minimally processed food choices.
To help raise awareness of their organic superfood blends and natural oat snacks 'Rheal Clean Greens' and 'Rheal Energy Bars', Rheal embarked on a national campaign with Holland & Barratts.
Each FSDU was developed with four shelves, a mop tray to protect the base of the unit from becoming water-damaged when the floors are cleaned in the stores and SEL (Shelf Edge Labelling) strips applied so product, price and offer information can be added on location.
Working closely with Rheal and to Holland & Barratts's specifications, our team set to work using product samples to measure, test, and develop a bespoke unit that is easy to assemble, fully branded, and the perfect fit for displaying the products.
Using 3D visuals to demonstrate how the FSDU would hold the products, we progressed to a physical sample, which could be tested and approved by the client. Once signed off, we produced a design template for the artwork to be applied.
At Far'n'Beyond, we work with many retail brands to help support the production, fulfilment and distribution of marketing and POS collateral for stores throughout the UK.
With the artwork approved, we began production of the cardboard displays, which were quality checked, and prepared with the SEL strips applied along with any glued components. We also prepared assembly instruction sheets so that store staff could easily set up the units.
For this project, we needed to individually package each FSDU before distributing it to almost every Holland & Barratt shop. We achieved this with our overnight courier network, providing tracking details to the client for each location.
Revolutionising how people think about food and nutrition, Rheal's mission is to promote healthier and more sustainable lifestyles through a commitment to transparency, quality, and the environment.
At Far'n'Beyond, we can't claim to offer the same health benefits as Rheal; however, as an ethical business working in collaboration with our clients, we aim to at least support their well-being by delivering on our promises, providing regular updates of progress, and being transparent ourselves!
Thank you to Rheal for placing their trust in us. It was a great project to work on and rewarding to visit various stores and see the display units in position, showcasing their range of products.
If you are looking for a reliable print and production partner for your next branded POS campaign, please contact our team to find out how we can help.
