Free Standing Display Units (FSDU) are regularly found at the end of supermarket shopping isles, promoting new products or special offers.
At Far'n'Beyond, we work with many food and beverage brands to create bespoke POS displays that perfectly fit their products and showcase their artwork and marketing message.
Our FSDU's are usually made from rigid corrugated cardboard and supplied flat so they are easy to transport, set up and recycle at the end of the campaign.
Having worked with Oat M*lk specialists 'Minor Figures' on several projects, we were aware of their stunning artwork and creative marketing, so we relished the opportunity to develop a printed unit that delivered on their objectives.
Minor Figures focus on products that do not compromise flavour, quality, or innovation. As a result, their products are equally at home in a major retailer's aisles or behind the bar at the best coffee shops worldwide.
For their in-store retail campaign, Far'n'Beyond were tasked with developing an eco-friendly, cardboard flat-pack FSDU that would safely hold 36 of their 1L Oat Milk Cartons.
On receipt of the cartons (filled with the tasty dairy-free alternative to milk and soya), our production team set to work on designing, prototyping, and developing a rigid Free Standing Display Unit.
Working alongside the creative team at Minor Figures and their initial concepts, we completed a physical version of the product with a bespoke head-shaped header.
The structure of the Free Standing Display Unit was developed to safely hold the 36 litres of Oat Milk across three shelves whilst also ensuring it is easy for consumers to access the cartons.
Once test and approved, the units were printed directly onto a 100% recyclable E-Flute Corrugated Board, machine cut to shape, glued and partly assembled before being flat packed for easy transportation and storage.
"We are really impressed with the product quality from Far'n'Beyond. Their lead times are impressive, and our account manager, Gavin, goes above and beyond on all of our orders to ensure we get the right product on time and to the highest of quality."
Minor Figures
The in-store promotional display units were perfect for showcasing the Oat Milk cartons and, as a result of the construction design, were robust and able to hold their weight comfortably.
At Far'n'Beyond we are passionate about what we do and were delighted to see these units in stores across the country. Delivering on a client's brief and exceeding their expectations gives our team a sense of fulfilment. We look forward to the next project with the innovative brand.
If you are looking for a creative team to work on the design, production and distribution of your next point of sale project, please contact us to find out how we can help.
