What is… Print Series | What is Wide Format Print?

Wide Format Printing – The History

The history of wide format digital printing is very short compared with that of the print industry overall because wide format digital printing only emerged at the end of last century.

Wide format digital printing has evolved rapidly in the past 15 years and the inkjet technology was pioneered jointly by HP and Canon. The first wide format digital printers were Electrostatic technology, which pre-dates inkjet and was pioneered by Xerox.

One of the earliest wide format ink jets that was commonly used by print service providers was the Encad Novajet. Current wide format print technologies are: Aqueous; Pimented: Dye Sublimation; Solvent; UV (mercury lamps and now LED); Latex (Latest ink type developed by HP)

Production

Roll fed and flat bed wide format digital printing refers to a digital printer, which is roll fed or has a table where substrate is loaded. Either the roll is fed through the printer or the table moves under a print head array.

UV solvent inks are then printed direct to the substrate through inkjets. Solvent-based inks adhere to a wide range of substrates and have exceptionally good weather, UV and abrasion resistance.

Using the inkjet technology wide format printers are more economical than other print methods such as screen printing for most short-run (low quantity) print projects, depending on the size and type of substrates.

When & Where

Wide format printers are used to produce products for the POS sector including banners, posters, trade show graphics, wallpaper, murals, backlit film, vehicle image wraps, presentation backdrops and any other large format artwork or signage.

The global market for wide format inkjet printing is estimated to be worth a staggering £50bn per year.

Author: Gavin Ellis, Print & Studio Manager far’n’beyond

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