the247dentist is an emergency, out of hours dental care provision – providing fast, friendly and effective treatment for dental emergencies
The aim of the project was to craft a brand identity that is unique, bold and adaptable – reflecting the brand’s ethos, in particular; efficiency, speed of service, accessibility and emergency.
The logo-mark concept is based on an amalgamation of a tooth (representing dentistry), a clock (out of hours) and a cross (emergency), bringing together these key elements in a modern and functional design solution that encompasses the brand values.
The bold colour palette was carefully selected to evoke the emergency aspect of the247dentist and help the brand stand out from the typical dental practice.
The branding delivers a compelling and captivating identity, highlighting the 24/7 accessibility and emphasising the emergency feature of the service.