We were pleased to work with organic baby food brand Piccolo to create these unique, die-cut, uncoated promotional cards, designed to mirror the shape of their signature pouch packaging.
Piccolo is an award-winning baby and toddler food brand inspired by Mediterranean ingredients and mealtime values.
Committed to organic produce, sustainability and giving back to families, the brand is widely stocked across major UK retailers including Sainsbury's, Tesco, Waitrose, Boots, Asda, and Morrisons.
Eye-catching, tactile, and true to the brand's playful identity, the cards were used as a physical point-of-sale and sampling tool to drive trial and visibility across leading UK supermarkets.
Printed on uncoated board, the finish provided a natural, eco-conscious feel aligned with the brand's sustainable ethos, which, combined with the pouch's visual, instantly connects the offer to the product it represents.
The full-colour wraparound design featured illustrated vegetables and fruit for visual appeal, along with clear messaging about the £1 off promotion.
Each card included offer details, retailer logos, and product range imagery, making it a useful shelf-edge giveaway or direct-mail insert.
By combining memorable shape, premium print, and a compelling discount offer, the cards helped drive trial of Piccolo's growing range as part of a collection of printed point-of-sale items produced for the food company.
Perfect for in-store use, event giveaways or influencer mailers, they acted as a smart promotional tool with standout shelf appeal.
