We were proud to work with Kirklees Council to deliver large-scale construction advertisting hoarding signage for the landmark Our Cultural Heart regeneration project in Huddersfield town centre.
Positioned at the core of Huddersfield’s transformation, Our Cultural Heart is a people-centred initiative designed to revitalise historic buildings, create a welcoming public square, and establish a vibrant cultural destination for residents and visitors.
Printed in full colour to wrap around the circumference of the building works, the hoardings spanned over 600 linear metres, across multiple elevations, alongside main arterial roads on a changing and busy construction site.
The project began with an initial site walkthrough with Kirklees Council’s marketing team and creative leads, ensuring clear alignment on messaging, visual priorities, and site constraints. This was followed by a detailed technical survey using GPS mapping and laser measurement technology to capture exact dimensions across the varied terrain.
This high-precision data mapping enabled us to create accurate panel templates and installation plans, ensuring feasibility, fit and visual continuity across the entire perimeter.
With the site survey complete, we have produced PDF templates for the council's design team to start the artwork, incorporating the key features of the new development.
In keeping with the whole project's brand, the artwork included references to the Grade II Listed building, formerly known as Queensgate Market, which was sympathetically transformed into a new food hall; the new glass-fronted library; and the centrepiece of the development, the 3,000-capacity public square, alongside many benefits to the community.
Once we received the final artwork files, we meticulously checked them against the laser-generated templates before entering production.
The majority of the panels measured 240cm x 120cm with many custom sheets, to navigate elevations or fit the exact space required. The boards were printed directly onto a 4mm DiBond aluminium composite board, chosen for its strength and long-term durability.
Printed in modular sections with UV-fade-resistant inks for vibrant, high-definition graphics suitable for close public viewing, the panels were finished with a durable anti-graffiti laminate to protect against vandalism and daily wear in a busy urban environment.
To streamline installation, we also developed a bespoke layout and sequencing system, ensuring every panel was installed in the correct order and perfectly aligned across the site.
With the artwork approved and printed, our installation team were on-site to securely mount the boards to the existing wooden framework, making any required adjustments to ensure a seamless visual flow across each section.
The result is a robust, weather-resistant protective barrier that transforms a temporary construction boundary into a cohesive branded statement.
The final phase of the installation required our team to arrange a temporary lane closure along the busy Wakefield Road, which runs adjacent to the site.
Managing the process to ensure the printed boards, installation team, and traffic management were in place is always challenging, but working alongside Kirklees Council, Kirklees Highways, and our traffic management partners, we secured permits and approved safe systems of work.
The controlled closure ensured team safety while maintaining traffic flow and pedestrian access, with works completed on schedule and minimal disruption.
At Far’n’Beyond, we manage complex advertising hoarding signage projects from initial survey through to installation and traffic management. By handling every stage in-house, we provide clarity, accountability, and consistent quality control throughout.
Working with leading councils, contractors, and developers across the UK, we understand the importance of programme deadlines, brand integrity, and public-facing impact.
For large-scale advertising hoarding signage that protects your site while elevating your visual presence, our team is ready to support your next project.
