Our team were pleased to work on the recent print and installation of branded hoardings for GenesisCare, marking the development of their 15th and largest specialist cancer treatment centre, which will open in Leeds in December 2026.
GenesisCare is the UK’s leading independent provider of cancer care, helping patients access advanced diagnostics and treatments supported by the latest innovations in diagnostics, treatment and patient experience.
The new centre in Leeds will ensure specialist cancer care is more accessible for patients and families throughout the North of England.
Working alongside design agency Honey, which created the artwork, the project focused on producing a professional, informative and attractive visual presence around the construction site.
As with all hoarding projects, we rely heavily on a site visit. During our formal survey, we identified changes to the landscape and anticipated layout of what is an extremely busy building site.
Taking these variations into consideration, our team made the required adjustments to the artwork, providing an optimal finish, avoiding text or key details crossing panels where possible.
A stage in production which is often overlooked, the survey and drawings play a critical role in maintaining both visual consistency and practical fit once on site.
This ensured key messaging remained visible and legible across the full run of hoarding, particularly from passing traffic and pedestrian viewpoints.
Printed in full colour on durable aluminium composite material, the modular panels are designed to withstand outdoor conditions while maintaining a clean, professional finish, with anti-graffiti lamination for added protection.
Installation was carried out by our experienced team with careful attention to alignment across the full run of panels, ensuring a seamless visual transition from one section to the next.
Working in the busy site required coordination and planning to complete the installation efficiently while maintaining a safe working environment.
This project demonstrates how well-executed hoarding signage can do more than simply cover a construction site. The informative and attractive design from Honey, combined with accurate printing and installation, creates a positive first impression and effectively communicates key information.
For a hoarding project like this, having a joined-up approach from a creative-led agency to site survey, hoarding print, and installation ensures the process runs smoothly from concept through to completion, delivering a result that is both practical and visually consistent.
