More Money For Your Honey
The Far’n’Beyond Team were approached by Ayming in the lead up to a presentation at Bread & Jam Festival.
Bread & Jam is the UK’s first food founders’ festival. The event would play host to businesses within the food sector.
The primary message was to communicate the benefits of R&D tax relief. The concept ‘More Money for Your Honey’ was developed into exhibition graphics, marketing literature and a special giveaway product.
Ayming challenged the team to find a promotional item that related to the theme. The team presented a number of solutions and after discussions, seed packets were chosen. The seed packets contained seeds specifically selected to attract bees. The packaging presented a good opportunity to brand and help communicate the key message.
The seeds are chosen to grow into a little patch of colour in your garden, helping attract local bees.