Thorns Group is an award-winning furniture and catering equipment supplier to the event and exhibition industry.
With over two million products available for hire, Thorns has established itself as a trusted partner to event organisers and venues throughout the UK.
As part of Thorn's continued growth, the company recently launched '-45dB’ (Minus 45dB), a modular theatre room and meeting pod system that can be tailored for almost any function space. When built, the system provides a branded sound-reduced room perfect for presentations, meetings, and conferences.
To celebrate the launch and demonstrate its versatility alongside customisation options, Thorns Group turned to the Confex Trade Show, building a fully designed and branded space at the heart of the event for consumers to test for themselves.
Our mission was to provide creative design and art direction for the installation, alongside brochures and marketing literature, to help educate and inform visitors about the advantages of -45dB and develop the brand identity.
The focal point was the outer walls of the meeting space. These needed to be eye-catching yet approachable to attract delegates and potential clients. As the '-45dB' brand is relatively new to the market, showcasing this alongside the core message was an important consideration.
Using a vibrant yet warm gradient ensured the full-colour branding options of the meeting systems were fully utilised whilst also providing a high-impact focal point at the exhibition.
In addition to the large modular system, we also developed a design for the smaller meeting pod and backdrop for the wider Thorns Group stand.
Key to the project's success were the discussions with Thorns Marketing team to map the customer journey, identify the core message and understand the campaign objectives.
This enabled us to ensure this information, along with the brand, was visible across the exhibition space, reenforcing the systems key features.
As part of the customer journey, we also designed and printed perfect bound brochures featuring a Spot UV finish to promote Thorns' products and the -45dB modular system.
We were delighted that the brochures and exhibition design received highly positive feedback, with the event a huge success for Thorns and the -45dB audio reduction pods.
At Far'n'Beyond, we take the time to get to know each aspect of your brand, from products to the team, to enable us to deliver a well-thought-out, considered and creative solution for your marketing campaigns.
For Thorns Group, we worked closely with them throughout the whole process, from the first briefing meeting through to initial drafts and providing print-ready artwork, resulting in a successful campaign rollout.
If you are looking for creative design and printing assistance for your next exhibition or event, please contact the team and find out how our full range of Design, Print, and Digital products and services can support your marketing team.
