At Far'n'Beyond we work with many brands to produce custom-printed scratch cards for giveaways and promotions.
Each campaign usually requires a defined split of winners and losers, with many choices required before distribution.
For this project, we worked with PROPERCORN to help launch their range of new flavours with a Free Pack giveaway.
PROPERCORN is a bold and innovative snack brand the team has worked with for several years. They are transforming popcorn snacks into guilt-free, flavour-packed treats with various gluten-free flavours, all made with natural ingredients.
With experience in managing complex printed scratch card campaigns, we first established the number of prize variations, the method of claiming the prizes, and the breakdown of each card's required quantity.
Our in-house creative team then checked the artwork for errors and added the latex scratch-off panel.
One of the key factors for consideration is the contrast between the background and the prize visuals to ensure that the prize isn't visible through the card or noticeable underneath the silver latex.
The scratch cards were being used as part of a campaign where they would be distributed at various sites by product teams, so we needed to deliver the cards already mixed so that prizes would be evenly distributed.
Following an audit of the finished cards, our team manually split the cards into the required quantities before securely packaging them to be ready for multisite distribution.
With many configurations available, including variable data, unique reference codes and materials, our team are on hand to assist with your scratch card printing campaigns.
If you are looking for a print team to assist in your next scratch card printing project, please get in touch with our team, who will be happy to help.
