The most recognized name in the industry, Hilton Hotels & Resorts stands as the stylish, forward-thinking global leader in hospitality.
With over 92 years of experience, Hilton is synonymous with hotels because of its innovative product, amenities, and service approach. Hilton makes travelling easier with smart design, innovative restaurant concepts, authentic hospitality and commitment to the global community.
We were delighted to be approached by Hilton Hotels who were looking to drive hotel revenue and maximise registrations for their 'Winning Weekends' campaign for their guest loyalty programme – Hilton Honours.
Liaising with the marketing team at Hilton Hotels in Dallas, USA, the solution was a scratch card-based promotion distributed across 30 UK Hotels.
Printed in full colour on a 350gsm coated artboard, the scratch cards were then coded with an inkjet URN (unique reference number), guiding customers to the website, who subscribed and input a unique number to check the winning prize code.
This data capture enables the measurement of the campaign success rate.
A latex scratch-off panel was then applied before the fourth and final overprint process was applied. This involved overprinting the Hilton Hotels logos on to the latex scratch-off panels.
From producing and delivering samples to Dallas, printing 30,000 scratch cards across 4 print processes, and delivering to 30 cities across the UK, including a full dispatch and POD delivery report – all in under 7 working days.
Printed scratch cards aren’t just another promotional item – they can be a very powerful marketing tool. By planning a scratch card promotion around a target audience, you can attract new customers, influence your existing customers to take action & drive traffic to your website.
Here at Far’n’Beyond we are well established in the promotional gaming industry. We have a strong reputation for delivering high-quality solutions, working with many national and international brands.
