Lava Cap is a vibrant, purpose-led brand committed to inclusive, effective haircare tools that stand out both on the shelf and in the hand.
When they approached Far’n’Beyond, they were looking for a bold, retail-ready packaging solution that would match the energy of their Flexible Detangler brush range while ensuring the product remained secure, protected and easy to present in-store and online.
The challenge was to create a printed packaging solution that would reflect Lava Cap’s bright, empowering brand identity while showing off the unique design and colour of each brush.
With three colour variants and a growing customer base, the packaging needed to be scalable, protective in transit, and striking enough to grab attention in a competitive market.
Our design and production teams developed a bespoke windowed carton that allowed each hairbrush to remain visible while housed within a robust, die-cut structure.
Manufactured on 495mic Folding Box Board and finished with a smooth matt lamination, each carton was printed in full colour and glued for strength and convenience.
To ensure a perfect fit, we produced a custom cutting tool for the brush's dimensions. This gave the boxes a snug internal structure that prevented movement without compromising the brush’s ergonomic flexibility.
Each colour variant (pink, black, and purple) featured its own matching artwork and product details, creating a cohesive shelf presence and making identification simple for both retailers and customers.
Each box was delivered flat-packed for easy storage and on-demand assembly, with a high-quality finish that reflected the Lava Cap brand's premium positioning. The packaging also included a reinforced euro slot for displaying the product in retail stores.
The final packaging not only showcased the product effectively but also reinforced the company’s visual identity and values.
At Far’n’Beyond, we’re proud to partner with innovative brands like Lava Cap to deliver retail packaging that’s as creative and distinctive as the products it holds.
