To mark the release of Anne-Marie’s album Therapy, we worked with Atlantic Records to create a fully branded influencer gift box, filled with thoughtful, on-brand items and delivered directly to broadcasters, content creators and high-profile supporters on the day of launch.
This vibrant, coordinated campaign was designed to create buzz and reinforce the album’s creative identity — helping the label reach target audiences with a personal and memorable gift experience.
The gift boxes were printed in full colour on recyclable rigid cardboard using artwork provided by the label, with the outer design closely reflecting the visuals of the Therapy album cover.
Inside the box, each recipient received:
All gifts were carefully chosen to align with Anne-Marie’s personality and branding — striking a balance between wellness, creativity and individuality.
Coordinating the campaign during one of the hottest weeks of the summer added to the challenge, particularly with fresh flowers involved. Our team arranged early morning collection and immediate packing of the lilies to ensure freshness on arrival.
Every box was assembled, packed and shipped in-house at our fulfilment facility, with delivery timed to land on the official album launch date.
Working closely with our next-day courier partner, we ensured precise scheduling and delivery across the UK — so no box arrived Way Too Long after release.
As a physical touchpoint in a digital campaign, this influencer gift box was more than packaging — it was a creative extension of the Therapy brand.
By combining vibrant print, unique product choices and timed delivery, we helped amplify Atlantic Records’ message and maximise visibility for Anne-Marie’s release.
The boxes were also designed without lamination to support easy recycling — though many recipients were expected to repurpose them as keepsakes or storage, thanks to their eye-catching design and high production value.
From creative consultation and sampling, to print production, assembly and tracked delivery, our team managed the full project — providing a seamless experience for our client and a memorable unboxing moment for recipients.
If you’re planning a product launch, PR campaign or influencer activation, our branded promotional gift boxes offer the ideal way to tell your story, generate engagement, and encourage your audience to spread the word.
