City Beach, Inner City Event The Light

Design, Print & Digital Marketing Campaign

Leeds residents were invited to spend some time at the beach this Summer, all without leaving the city centre!

The Light leisure complex in the heart of the city centre delivered Leeds' City Beach. A giant sandpit complete with beach huts, seaside photo boards, traditional summer games, frisbees, beachballs, bucket, spades, and a selection of food stalls, including candy floss, ice cream hot dogs, and free giveaways.

The family-focused two-week event formed part of The Light's 'One Great Day' initiative, raising money for Great Ormond Street children's hospital.

At Far'n'Beyond, we were asked to design a range of digital graphics across social media and print applications. Developing an eye-catching visual in the brand style of The Light, our team set to work on producing a versatile, attractive and informative selection of designs.

Social Media Digital Design

We designed two collections for use on digital channels, including profile images, social media graphics sized for Twitter, Facebook & Instagram and elements for supply with the press release to local websites.

The different designs all followed similar design principles whilst highlighting the event's appeal to viewers and avoiding fatigue common when posting the same images to promote an event.

the light social media posts

Poster Design & Print

The artwork was then developed for the physically printed elements of the campaign, including posters to promote the event across The Light.

At Far'n'Beyond we offer a range of poster and display solutions for leisure and retails spaces, such as backlit poster printing, waterproof poster printing and our popular standard display images.

the light, city beach poster design

Window Graphic Design & Installation

The largest element of the project was the design, print and installation of the retail window graphics produced at the entrance of the shopping centre, next to where the City Beach was located.

At Far'n'Beyond, we take care of all aspects of the design, print and installation process, conducting a site visit, risk assessment and required paperwork to ensure the project was delivered on time and with minimal disruption.

the light window graphics

Full-Service Creative Agency

As a full-service creative agency, we are on hand to assist with all aspects of your event marketing and promotion. This approach helps us offer several benefits to clients, production time and costs as a single point of contact with full view of each project and its milestones.

The City Beach proved extremely popular over the Summer Bank Holiday, bringing great joy to families and visitors to Leeds City Centre.

If you are interested in a similar project please contact us.
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