The Google Search Generative Experience, or SGE for short, encompasses a range of search and interface functionalities that seamlessly integrate generative AI-powered outcomes into the query responses of the Google search engine. Instead of serving users a typical listing in the search engine results page with a link to a website, Google uses a generative AI engine that summarises information from multiple sources automatically and serves this to users. In this sense, SGE is very similar to ChatGPT. For the moment, SGE is still in testing stages with users in the U.S. via Search Labs and the release date is yet to be confirmed, however, it is likely to be at the end of this year or in 2024.
