With the demand for natural ingredients, fewer additives and honest branding at an all-time high, food and drink consumers are seeking products that align with their values.
Minor Figures, known for its bold identity and commitment to quality and sustainability, came to Far’n’Beyond for a point-of-sale solution that would reflect these priorities in-store.
Our brief was clear: create a bespoke shelf wobbler that captured the playful, minimalist aesthetic of Minor Figures while also meeting their sustainability standards.
Traditionally, shelf wobblers rely on a plastic arm to provide motion and visibility on crowded retail shelves. Instead, we developed a 100% plastic-free alternative — engineered entirely from recyclable FSC-certified card.
We designed a custom cutter guide that mimicked the silhouette of a standard wobbler, producing multiple prototypes in-house to test its structure, durability and shelf impact.
The final product was not only recyclable but made from recycled material — offering a fully circular solution that aligned perfectly with the brand’s eco-first approach.
The end result was an attention-grabbing shelf wobbler, printed with Minor Figures’ signature pastel colours and quirky character illustrations, that delivered visual impact while remaining entirely plastic-free.
For Minor Figures, it wasn’t just about visibility — it was about consistency. These POS displays were an extension of their values: a love of craft, people and the planet.
Our team worked closely to ensure the final product delivered on both brand and performance, reinforcing the message that sustainable choices don’t have to compromise creativity or effectiveness.
