We were pleased to work with Simply Jaspers to produce a custom-branded FSDU (Free Standing Display Unit) for use to help promote its natural dog treats at Crufts - one of the UK’s busiest and most competitive retail exhibition environments.
Designed specifically for promotional events and retail spaces, these 100% recyclable cardboard freestanding display units were created to present Simply Jaspers range clearly while maintaining the brand's appearance across the display.
Crufts provides exhibitors with a valuable opportunity to introduce products directly to dog owners, breeders and industry professionals. Creating a strong visual presentation is an important way to attract attention and encourage interaction.
For this project, the FSDU was designed to be lightweight, easy to transport, and simple to assemble on-site, while still offering sufficient durability for repeated exhibition use.
The slim footprint allowed the stand to fit comfortably within the exhibition space without obstructing visitor flow, while the open shelf design ensured products remained easily accessible throughout the event.
The clean white finish, combined with the natural green tones of Simply Jaspers branding, helped reinforce the company’s focus on natural ingredients and simple product messaging.
Our in-house creative team managed the design development, using one of our standard three-shelf units, with proofs and amendments sent as part of our approval process before printing.
The units are printed directly to a rigid cardboard and cut to shape at the same time. This improves accuracy and also speeds up production, making short-run production cost-effective.
Once checked by our team, they were packaged and delivered directly to the NEC by a dedicated driver.
Manufactured from printed display board, the FSDU was produced with durability and portability in mind, making it suitable for repeated promotional use across future exhibitions, events and retail opportunities.
FSDUs remain one of the most effective promotional display products for exhibitions, retail launches, and product sampling campaigns because they combine branding, product presentation, and portability in a single unit.
For Simply Jaspers, the display unit created a dedicated branded area for their products while also helping communicate the brand’s natural and approachable identity.
The tiered shelving structure encouraged visitors to engage directly with the products, while the bold header panel ensured the stand remained visible from a distance within the busy Crufts environment.
At Far’n’Beyond, we produce custom FSDUs, retail display stands and exhibition graphics for brands across retail, food, pet care and promotional sectors.
From short-run campaign displays to large-format retail activations, we help businesses create practical display solutions that support visibility, engagement, and product presentation.
