Case Study | Full Service Agency | mytaxi

We are pleased to be celebrating six years working with the world’s first taxi app.

At Far’n’Beyond, we aim to build long term partnerships with our clients and are continuously developing our products and expertise so that we can deliver a comprehensive package of services that meet our client’s needs.

Since 2013 we have provided Creative Design, Printing & Digital Media across a broad and diverse range of materials and campaigns for Hailo and mytaxi.

Originally formed as Hailo, the brand was developed by drivers for drivers, the business worked with licensed cab drivers to deliver a premium service from expert drivers with the knowledge.

Full-Service Design & Print Agency

By 2013 Hailo had enabled more than 3 million rides for passengers from over 30,000 registered taxi drivers [1]. In 2016 Hailo merged and rebranded to mytaxi. mytaxi was founded in June 2009 and has more than 10 million passengers and 100,000 drivers across Europe [2].

Over the years our collaborative relationship with the company’s marketing department has enabled the benefits our clients enjoy when working with Far’n’Beyond as an integrated agency.

We can ensure the brand is delivered in line with guidelines across multiple platforms, where traditionally several organisations would be required, saving time and money. We can also invest further in our understanding of the business whilst providing a dynamic and proactive approach from a strategic perspective.

Fast forward to today and an exciting development for mytaxi; Daimler (a mytaxi majority shareholder) has joined forces with BMW to create a new mobility brand family, covering a variety of travel services across Europe. This proposition sees mytaxi rebrand to FREE NOW. As the transportation industry is moving so fast, it is essential that a quick and smooth transition is made across the rebranding.

As we assist with the production of marketing collateral for the FREE NOW rebrand, we thought it would be an excellent opportunity to look back at the range of unique products that we have produced for mytaxi over the years.

We’ve been working with Far’n’Beyond for several years, they have mainly supported us with an array of below-the-line design executions. We have always treated them as an extension to our core UK Marketing team, and they have consistently demonstrated the ability to deliver work in an agile and professional manner with great attention to detail. The entire team at Far’n’Beyond are easy to communicate with and spend time to understand our business before responding to briefs. Highly recommend.

Mike Hollingbery – Senior Marketing Manager

Marketing Literature

At Far’n’Beyond, we focus on ensuring that each design clearly communicates the message through the copy and images, whilst also maintaining a keen eye for detail on the company’s brand.

Professionally designed and printed driver guides and internal documents are a critical part of the communication strategy as they showcase the core values of the business and are vital to onboarding drivers as ambassadors of the company.

Vehicle Graphics & Taxi Branding

The public facing items are equally important when building a brand. Strong design matched with quality printing is vital to portraying a positive perception when beginning a relationship with a customer.

Fulfilment of branded Dry Wipe Driver Boards, which include window suckers, branded boards and marker pens are a great example.

Internal vehicle graphics, branded receipt pads and the external taxi liveries have also been created.

Exhibition & Event Stands

We regularly assist clients in the design, production and installation of exhibition display stands and supporting literature and merchandise.

Providing the design, print and installation of this freestanding 6ft temporary wall at Excel is just one example of our branding capability.

Promotional Merchandise

Promotional Merchandise is notoriously difficult to keep on brand, but through our digital proofing, colour matching and commitment to detail we have printed and produced an extensive range of internal and external marketing collateral.

Branded reusable Coffee Cup – The One Cup is a popular product with a positive environmental message. It is also perfect for people who do a lot of traveling with work… Taxi drivers love them!

Branded Air Fresheners – There is nothing more satisfying than getting into a nice clean taxi. Our black taxi shaped air fresheners deliver a great fragrance alongside a large branding area.

Garment Printing

Branded uniforms for drivers and promotional teams are an essential aspect of brand communication. We have worked with mytaxi to select premium value t-shirts, baseball caps, jumpers, beanie hats, polo shirts and jackets.

Benefiting from our ability to provide Screen Printing, Direct to Garment Printing and Embroidery, we have ensured the most appropriate production method for each item and quantity to deliver exceptional value alongside Quality, Service & Expertise.

 

Digital Graphics

Our creative team has also produced digital graphics for use on social media, paid advertising campaigns or collaboration projects with other organisations.

Utilising our in-house digital media expertise, we produced several eye-catching designs.

Promotional Packaging Wallets

We end with one of the first projects we completed for Hailo. A branded discount voucher, held within a custom packaging sleeve, it was the start of a highly enjoyable partnership.

Find out more about the brand’s transition to FREE NOW

If you are interested in a similar project please contact us.

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