Working alongside The Light Marketing teams and Carousel PR Agency, the Far'n'Beyond creatives helped transform a retail unit into a 'Pop-Up Game of Thrones Tavern'.
Based on the popular Game of Thrones TV series, the two-week installation at The Light leisure and retail centre in Leeds was launched to rave reviews and capacity crowds.
The branding for the campaign was undertaken by the senior creative and production specialists at Far'n'Beyond, incorporating graphic design for the brand, marketing literature, signage, advertising and digital (including social media and websites).
Being positioned to manage the full process from concept, design through to production and installation ensures that Far'n'Beyond is an effective and reliable partner for such projects.
Our team then assisted in signage production and installation for the exterior of the venue, including 12 full-length window vinyls, floor graphics and cafe barriers. We also produced a 3.5m x 8m ice wall and supporting promotional literature.
Developing effective display solutions appropriate for the two-week lifespan of the Tavern, our team worked to ensure that maximum impact and value was retrieved from each aspect of production.
The production combined with the interior decoration, drinking goblets, Jon Snow Look-a-like, banquet of cheese and mead, dire wolves, DJ and snow machine ensured that an authentic atmosphere attracted interest and engagement from visitors and passers-by.
If you are looking for an experienced branding team to work with on your next project or event, please contact us to discuss how we can help.
