Having a domain name that matches your company name is preferable and an important thing to check before proceeding with the company name/branding so that you dont get confused with other companies.

Interesting fact.... the domain name plays no part in your SEO ranking. 

The Google Search Generative Experience, or SGE for short, encompasses a range of search and interface functionalities that seamlessly integrate generative AI-powered outcomes into the query responses of the Google search engine. Instead of serving users a typical listing in the search engine results page with a link to a website, Google uses a generative AI engine that summarises information from multiple sources automatically and serves this to users. In this sense, SGE is very similar to ChatGPT. For the moment, SGE is still in testing stages with users in the U.S. via Search Labs and the release date is yet to be confirmed, however, it is likely to be at the end of this year or in 2024. 

Bounce rate is a metric in web analytics that means a user that visits your site then leaves before looking at a second page.

A typical bounce rate is around 30-40%, although this can change drastically from site to site. It's possible to do much better than 40%.

The small links under the Header that show the containing sections of a given page, usually displayed as 'home > category > subcategory > current page'.

These exist to help users navigate and understand site structure.

A line and box representation of a webpage, which serves as a record or plan for what content and functionality will exist on a given page.

At Far'n'Beyond we produce wireframes for all of the unique pages or 'templates' within a given site.

These are the terms/phrases that users type into Google, and site owners/businesses want to be found for, such as 'web design', 'web design sheffield'.

If you don't have a page on your site where you talk about web design in sheffield, it's unlikely you'll feature in the results for a search for that term. But don't abuse this or you will be punished, Google doesn't like being manipulated.

Your webpages should focus on providing good information that's genuinely useful to users who are performing those searches. Think about why users are searching for a term... what information or answers are they looking for. Fill your site with info like that and Google will reward you by sending users to you. 

Stands for Search Engine Results Page - the page in Google etc where search results show in a list.

A tiny file stored on your computer when you visit a site, so that the site can check for the file on subsequent visits and do things like track visits, remember your login, etc...

An API (application programming interface) is a list of things something allows you to do when interacting with it.

The buttons on a vending machine are a physical form on an API. They dictate what you can and can't do with the machine.

APIs are used to integrate a website with an external website or software. This could be to feed enquiries taken through a website into a CRM like Salesforce, or passing an order status to a website from a stock/order management app. 

The CSS attribute that controls the amount of spacing around the inside of an HTML element.