Having worked with Olly's for several years, we were delighted to collaborate once again with the energetic snack brand, known for its bold flavours and playful personality, to produce bespoke presentation boxes for its Pretzel Thins.
Olly's began in 2016 when founder Olly Hiscocks swapped a career in medicine for selling homemade olives at London markets, quickly transforming a kitchen-table idea into a fast-growing snack brand.
As demand grew, the business expanded into nuts and pretzels, evolving into the bold, flavour-driven company known today for shaking up snacking in supermarkets, airlines and beyond.
The campaign focused on showcasing their new Pretzel Thins. The fully printed gift box highlighted many of the benefits of the lighter, oven-baked alternative to crisps.
Developing the custom box with a precision-cut fitment to securely hold a selection of Olly's Pretzel Thins, a pack of branded socks and a deck of playing cards, each recipient was guaranteed a satisfying opening experience.
Once we finalised the size, layout, and materials for the presentation box, we supplied a white sample for approval. We then provided a design template for the creative minds at Olly's to develop artwork for both sides of the box and the insert.
With the final design approved, we began production to ensure colour-accurate reproduction of the supplied artwork, which highlights the advantages of the oven-baked snacks compared to well-known crisp brands.
Created for an influencer marketing campaign, the printed box is key to unboxing videos and user-experience content on social media, introducing new audiences to the Pretzel Thins.
Our bespoke packaging solutions are designed to make things straightforward for marketing teams — combining creative flexibility with expert technical production. For Olly's, that meant turning a campaign concept into a tangible, high-quality product that looked great, travelled safely, and left a lasting impression with every recipient.
This project reflects the kind of partnerships we value most: working with ambitious, fast-growing brands like Olly's to produce packaging that's practical, vibrant, and engaging.
If you would like to find out more about our custom packaging products and services, please get in touch.
