We were delighted to work with the management team at Spanish City on the full branding and creative design for the relaunch of the iconic landmark.
Originally completed in 1910, ‘The Dome’ became a hub of activity and interest, not only because it was home to many attractions, but because of its stunning architecture and unique design.
Digital Motion Graphics
As part of the relaunch, the digital design team were tasked with producing a range of billboard adverts for print and digital display. Developing a consistent look and feel for adverts to be displayed throughout the local area, we added subtle movement to draw the attention of passers-by.
Generating national press coverage and PR, it was important that the associated adverts and marketing literature was as familiar as the building itself.
The initial campaign focussed on general awareness of the venue and its launch. Further developments of the digital and printed graphics then focussed on the facilities and targeting specific audiences.
A range of adverts including images of weddings, couples and families enjoying the restaurants and special events were also produced. All following a clear brand strategy and visual appearance.
The design itself includes a subtle art deco pattern throughout along with a blue and gold colour palette, selected to reflect the royal prestige of the historic venue.